Mela Bet respects your privacy and is committed to protecting personal information. This policy explains how we collect, use, store and share account details, identity information, payment records, betting activity and technical data. We process this information to provide services, protect accounts and meet applicable obligations. For privacy questions, use the support options on Contact Us.
This policy covers our website, mobile version, app, account services, betting products, games, Keno, bonuses, payments, support channels and communications. It applies to registered players, visitors who only browse and people who contact us before registration, in Addis Ababa and elsewhere in Ethiopia. “Personal data” means information that identifies you or can be linked to you. “Processing” means handling that information, including collecting, checking, storing, using or deleting it.
Who We Are
Mela Bet provides online betting and gaming services for eligible adults in Ethiopia, subject to applicable Ethiopian laws and regulations, relevant license conditions and regional restrictions. Consult About Us for operator identification and License & Regulation for regulatory information. Users should verify the current licensing and regulatory status against the competent authority’s latest information; this policy does not itself establish authorization.
Information We Collect
The information needed depends on your interaction with us. Browsing does not require the same information as registering or requesting a withdrawal. Collection should be limited to lawful, operational, security and regulatory purposes.
- Account data: name, phone number, email, date of birth, username and password-related security data.
- Verification data: identity documents, age checks, customer due diligence and fraud-prevention information. KYC means “Know Your Customer”: checks to establish identity and eligibility.
- Transaction data: deposits, withdrawals, payment method details, payment authorization records, balance history and bonus activity.
- Betting and gaming data: stakes, selections, odds, results, live betting activity, Keno entries and game sessions.
- Technical data: IP address, device type, browser, operating system, app version, cookies and log files.
- Communication data: support messages, complaints, emails, chat logs and call information where applicable.
- Responsible gaming data: limits, self-exclusion requests, relevant risk indicators and account restrictions.
Do not send unrelated sensitive information, passwords or one-time login codes to support. Submit verification documents only through the designated secure process.
How We Use Personal Data
We use Mela Bet personal data to create and manage accounts, confirm identity and age eligibility, enable secure login, process deposits and withdrawals, and settle bets, winnings and bonuses. For example, account-holder information and payment records may be checked together before a withdrawal is approved.
Processing also supports investigations into multiple accounts, payment abuse, bonus abuse and suspicious betting patterns. Technical records help diagnose website or app errors, improve performance and investigate account access. Support records help resolve questions and complaints.
Other purposes include important service notifications, responsible betting measures, dispute resolution and applicable legal, tax, accounting, anti-money-laundering, licensing and regulatory duties. Marketing communications are sent only where permitted, with available opt-out options. Opting out of marketing does not stop necessary account, payment or security notices.
Lawful Reasons for Processing
Depending on applicable law and the purpose, processing may be necessary to provide requested services, meet legal obligations, protect users and the platform, prevent fraud or resolve disputes. Consent is sought where required. Withdrawing consent does not necessarily end processing required on another lawful ground. You can ask our privacy support team to confirm the applicable legal basis for a particular use of your information.
Cookies and Tracking
Cookies are small files stored on your device. Cookies and similar technologies may keep you logged in, protect sessions, remember preferences, analyse traffic, improve page performance and support marketing measurement where allowed. Some are necessary for account functions; others may be subject to your choices. Blocking necessary cookies can affect login or payment features. Read our Cookie Policy for further information and available controls.
Data Sharing
Mela Bet does not sell personal data as a product. Information may be shared where necessary with third-party service providers: businesses that perform specific tasks on our behalf. These can include payment processors, identity verification providers, hosting and cloud providers, analytics and security tools, customer support systems and professional advisers.
Access should be limited to the information and purpose needed for the service, with appropriate confidentiality and data protection requirements. Information may also be disclosed to regulators, law enforcement or courts when legally required. A payment provider may separately handle information under its own privacy terms; review those terms before using its service.
International Transfers
Some service providers may store or process information outside Ethiopia. Where this occurs, transfers must follow applicable legal requirements and suitable safeguards. You may request information about relevant overseas processing and the safeguards applicable to your data.
Data Storage and Retention
We keep information only as long as necessary for its purpose, including account operation, financial records, dispute resolution, fraud prevention, responsible gaming and regulatory requirements. Retention depends on the record type and applicable obligations; no single period applies to all betting account data. Account closure does not automatically erase records that must be retained. Information should be securely deleted or anonymised when no longer needed.
Security Measures
Mela Bet data protection relies on reasonable technical and organisational measures, including access controls, secure login systems, encryption where appropriate, monitoring, backups, staff confidentiality, fraud detection and internal handling procedures. No online system is completely secure.
To support Mela Bet account security, use a unique password and keep verification codes private. Access Mela Bet login through a verified official domain, avoid shared-device sessions and report unexpected account activity promptly. Do not install an app or APK from an unsolicited message; confirm its source through an official communication channel.
Your Privacy Rights
Depending on applicable data protection laws, you may request access to your information, correction, deletion, restriction, objection or an explanation of processing. Some requests may be limited where records must be kept for legal, financial, security or regulatory reasons. We may need proportionate identity verification before disclosing or changing Mela Bet player information.
- Step 1: Visit Contact Us and choose an available official support channel.
- Step 2: Explain your privacy request and provide enough account information to locate the relevant records. Do not include your password.
- Step 3: Follow any secure verification instructions and keep the request reference. Ask for an explanation of any limitation or the applicable complaint-handling procedure.
Age Restrictions and Children’s Data
Our services are intended only for eligible adults. Mela Bet must not knowingly collect personal data from underage users. If you believe a child has submitted information, contact support so the account and data can be reviewed, subject to any required record retention. See the Age Restriction Policy for eligibility requirements.
Responsible Gaming and Account Restrictions
Account activity, deposit limits, self-exclusion requests and relevant risk indicators may be processed to support responsible gaming controls and enforce account restrictions. Certain records may need to remain after closure to help maintain a restriction. Read Responsible Gaming for available measures and support information.
Terms, Bonuses and Payments
This privacy policy in Ethiopia works alongside our Terms and Conditions, bonus rules, payment checks and anti-fraud controls. Before registering or claiming a bonus, check eligibility, verification requirements and the relevant conditions.
In a typical payment scenario, review the displayed fees, transaction limits, processing time and withdrawal procedure before proceeding. When comparing website, mobile and app access, check which functions are available and whether verification requirements differ; do not assume one channel avoids KYC checks. Keep your transaction reference and use official support if a payment needs investigation.
Updates to This Policy
We may update this policy when services, laws, security practices or processing activities change. Material changes should be communicated where applicable requirements call for notice. Review this page periodically and contact us if an update affects your understanding of Mela Bet privacy or your choices.
Author: Ashenafi Gebre
Ashenafi reviews sportsbook design from the perspective of users placing football bets on smaller screens. He evaluates event discovery, league filters, odds readability, bet confirmation, account balance visibility, and navigation stability. His conclusions combine dated test evidence with balanced discussion of usability drawbacks.
